Butterfly Time

The Monarch and the Marketer both need light.

Each year, Monarch butterflies make a heroic journey north from Mexico, traveling thousands of miles, only to return months later when the weather turns cold. Scientists who study this iconic insect agree they are unique in many ways among living creatures. They weigh only an ounce, but somehow fly at speeds of 30 miles per hour, at heights of 12,000 feet, and at distances of 350 miles over open water. Most remarkable, they have a unique sense of time, permitting them to use the sun to navigate space, even as the sun travels across the sky. Scientists who have tracked this insect needed to understand how the Monarch knew it was traveling South if it kept the sun on its’ left in the morning, but on its’ right in the afternoon.

Monarch Watch is one organization that has been studying the Monarch for decades and helping to enlighten us on the gifts of this amazing creature. They observe that without a reliable clock, the Monarch would easily get turned around, and never reach their destination. The sun by itself would never work, but rather the Monarch distills both time and light to reach its goal. Research scientists identified this unique skill as a “time-compensated sun compass”

At Strategic Machines, we see the marketing opportunity as a combination of time, light, and space. A little light from our analytics platform helps every marketer gain genuine advantages in planning their next campaign. Our platform helps Brands to select both the time and space for extending offers, by reaching venues with custom messages to engage and delight customers. The time for an offer can not only be scheduled, but the timing of the offer is also unique. The audience reached by PROXIMITY are at a point of decision, visiting a venue with purpose, and therefore well positioned to hear from Brands about their products and services offered through that location,

Call us today. And let us discuss how PROXIMITY can help your company grow.